1.3 Latent Logic Ltd is the data controller of the personal information we hold about you.
Personal information you submit to us
2.1 We collect personal information that you voluntarily submit directly to us, including information you provide when you fill in a form on our Website, respond to questions, take a test on our Website or communicate with us about our products and services.
2.2 We will indicate to you if the provision of certain personal information is mandatory or optional. If you choose not to provide any personal information marked as mandatory, we may not be able to respond to your queries or provide other services to you.
2.3 The list below sets out the categories of personal information we collect about you, how we use that information and the lawful basis we rely on to process that personal information:
Contact information, such as your name and email address. We use this information to communicate with you about our products and services and to respond to any queries, issues or concerns you have. The lawful basis for processing this personal information is that processing is necessary for our legitimate interests, namely communicating with prospective customers and others about our products and services.
Comments and opinions. When you contact us directly, or when you fill in an online form, we will record your comments and opinions. We will use your comments and opinions to address your queries, issues and concerns, improve our products and services and to inform our direct marketing. The lawful basis for processing this personal information is that processing is necessary for our legitimate interests, namely communicating with prospective customers and others about our products and services.
Personal information we collect automatically
2.4 We also automatically collect personal information indirectly about how you access and use the Website and information about the device you use to access the Website:
(a) Information about how you access and use the Website. For example, the website from which you came and the website to which you are going when you leave our website, how frequently you access the Website, the time you access our Website and how long you use it for, the approximate location that you access the Website from, and other actions you take on the Website.
(b) Information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to access our Website. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to our Website through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).
2.5 We may use the information we collect automatically to present our Website to you on your device and to determine products and services that may be of interest to you for marketing purposes. We may also use the personal information we collect from you to monitor and improve our Website and business, and to help us to develop new features on the Website.
2.6 The processing of the personal information we collect from you automatically is necessary for our legitimate interests, namely: to tailor our Website to the user and to improve our Website generally; to monitor and resolve issues; for marketing purposes; to communicate with users; to contact users; and for the detection and prevention of fraud.
2.7 We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving our Website and developing new products and features. We may also share such anonymised information with others.
3.1 As required in accordance with how we use your personal information, we may share your personal information with the following:
(a) Service providers and advisors. We may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing mailing, email or chat services, fraud prevention, web hosting, or providing analytic services.
(b) Purchasers and third parties in connection with a business transaction. Your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.
(c) Law enforcement, regulators and other parties for legal reasons. We may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; and/or (iii) exercise or protect the rights, property, or personal safety of Latent Logic, its users or others.
4.2 Cookies are pieces of code that allow for personalisation of our Website experience by saving your information and other preferences. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes.
4.3 We may use the following types of cookies:
(a) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
(b) Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
4.4 If you only want to limit third party advertising cookies and similar technologies, you can opt out of receiving certain targeted advertising by visiting the following links (please bear in mind that there are many more companies listed on these sites than those that drop cookies via our website):
(a) Your Online Choices (http://www.youronlinechoices.com/ )
(b) Network Advertising Initiative (http://www.networkadvertising.org/)
(c) Digital Advertising Alliance (http://www.aboutads.info/consumers)
5.1 Where you have subscribed to our newsletter, we may contact you from time to time with information about our products and services. Most messages we send will be by email.
5.2 You can change your preferences at a later date by clicking on the unsubscribe link at the bottom of our marketing messages. You can also let us know at any time that you do not wish to receive marketing anymore by sending an email to us at email@example.com
6.1 Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored on our secure servers.
6.2 Retention Periods. We will store the personal information we collect for our own purposes for no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.
7.1 If you are resident in the European Union, in accordance with European Union privacy law, you have the following rights in respect of your personal information that we hold:
(a) Right of access. You have the right to obtain:
(i) confirmation of whether, and where, we are processing your personal information;
(ii) information about the categories of personal information we are processing, the purposes for which we process your personal information and information as to how we determine applicable retention periods;
(iii)information about the categories of recipients with whom we may share your personal information; and
(iv) a copy of the personal information we hold about you.
(b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
(c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
(d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
(e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
7.3 You also have the right to lodge a complaint to your national data protection authority. Further information about how to contact your local data protection authority is available at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Our Website may, from time to time, contain links to and from third party websites, including those of other users, our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
Our Website is not directed at persons under 13 and we do not knowingly collect personal information from children under 13. If you become aware that your child has provided us with personal information, without your consent, then please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our Website.